This screen provides data on your digital marketing and how the different channels perform. Below you can read what each section of this page means.
A: Total impressions
An impression is counted as each time an advertisement is shown. We currently show the data from Facebook, Google, and Taboola by default.
B: Total clicks
A click is counted as each time an advertisement is clicked on by a user. We currently show the data from Facebook, Google, and Taboola by default.
C: CTR
The CTR, or click-through-rate, is the percentage of ads shown (impressions) that were clicked on (clicks). We currently show the data from Facebook, Google, and Taboola by default.
D: Self-assessment opened
The total number of times the self-assessment on your landing page has been opened.
E: Self-assessment completed
When a potential candidate completes the online self-assessment, they show here.
F: Referred to site
Once a candidate completes all pre-screening stages, they are then referred to a site for further assessment.
G: Candidate status per source
Take a look at how each media tactic is performing by reviewing their funnels. Use the 'referrer' filter to compare vendors and tactics.
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